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CEO, Cosmetics Industry, Inspirational Women, Women in Business

Doe Deere – article recap

Business is a cutthroat place, and the beauty industry is especially ferocious. Leaders must be innovators as well as trendsetters. Beauty industry entrepreneurs must be approachable and engaged while simultaneously fixing mistakes and shouldering tough burdens. This quiet strength and indomitable spirit perfectly describes Lime Crime founder, Doe Deere.

 

Since 2008, Deere has poured her entire life into every aspect of her business from concept and marketing to packaging.

 

She relates that the secret to succeeding in any is finding gaps or niches in the market and filling them. This practice has led Lime Crime and the rest of Deere’s brand to be labeled as a cult success. This simply means that Lime Crime does something unique, and it does it very well.

 

Lime Crime is a vegan-friendly, completely cruelty-free brand. This is rare in the cosmetics industry as products can contain animal products and be tested on animals before testing on humans. But Deere stresses that cruelty-free and vegan are important parts of their overall brand (the trust a customer feels for a company as represented by the customer’s connotations of the company). Deere’s brand also includes animal-related charity work.

 

Deere also employs some very modern marketing techniques as important parts of her brand: social media, especially Instagram.

 

Social media allows Lime Crime to interact personally with customers, sharing excitement about new ideas or events, troubleshoot existing products, and gain valuable feedback to tailor their business directly to their customer’s needs. Lime Crime’s success is due, at least in part, to social media (the other parts are a quality product and a strong leader).

 

Doe Deere loves colour, how it makes the wearer stand out, and how it lets us explore ourselves and humanity as a group. In 2018, Deere is focusing on exploring shades of purple, unicorns, and all things glitter.

 

This penchant for standing out is reflected in Lime Crime’s social media which increased their followers and profits, in their products, and in their packaging. Hours of design, debate, and work go into creating the perfect packaging to help each product shine. The brand is very focused on celebrating individuality and teaching each generation that conformity is not necessary.

 

In fact, Deere has some advice to those who want to start experimenting with colour and expressing their individuality: wear color at home so you get used to it, and embrace the bold. Learn more: https://www.linkedin.com/in/doedeere

 

Entrepreneurs, Women in Business

Julia Jackson: Driving Force behind Jackson Family Wines

Julia Jackson is the effervescent spokesperson for her families’ business Jackson Family Wines. Her love for the wine business comes from picking grapes as a child at the family vineyard. She is the daughter of Jess Jackson who founded Jackson Family Wines in 1982. Julia Jackson continues to work alongside of her mother Barbara Banke and her siblings, continuing the tradition of great wine making that Jess Jackson started. She attended Scripps College where she received a degree in art and did her graduate work at Stanford School of Business.

Check more: https://www.behance.net/juliajacks2e10

Her yearning to understand every aspect of the business is evident. Her first summer after graduating college was spent at the family vineyard in France making wine from 6:30 a.m. to 10 p.m. Now an expert in the craft, her favored varietal is the Cabernet grown in Sonoma county. Jackson Family Wines have wineries around the globe producing Lassègue from their French chateau, a Cabernet-Shiraz blend called The Peake from Australia and Calina’s Cabernet Sauvignon from Chile.

Julia Jackson of Jackson Family Wines - Gentry Magazine

 

Julia Jackson is a woman who sees enormous potential in places and people. Inspired by her mother Barbara Banke, Julia started a non-profit grant-making program in 2014 called Seeds of Empowerment. The program supports women around the world in an effort to support change near and far. The program grants $100,000 each year to leaders and entrepreneurs who inspire and create change in protecting the environment, effecting cultural change and creating opportunities for under-served populations. Jackson Family Wines also contributes to over forty non-profit organizations such as the Red Cross, United Way and the Sonoma County Justice Center.

Women in Business

Doe Deere’s Formula for Success

Doe Deere is a successful businesswoman and has learned a lot about the industry that she is a part of on her own. Her followers know that she is always dedicated to making sure that they know as much as possible about her brand and that has given her a chance to do more with the business that she has. She has a formula that she uses and that allows her the chance to make the best business decisions possible. She has always been able to see a lot of success and she wants to make sure that other people know the right way to do it, too. Her method for success is not really conventional and involves just a few key principles that she uses to make things better for herself.

 

There is nobody who is going to believe in Doe Deere like Doe Deere believes in herself. She is the person who knows herself the best and the only one who can really make her goals happen on her own. If you believe in yourself, you’ll be able to have the best life possible and be as successful as possible with the opportunities that you have.

 

Don’t stand still. Doe Deere never stays in one spot for too long. Whether she is finding new information and new trends for Lime Crime, her brand, or she is working toward making her business plan better, Doe Deere makes sure that she is always pushing forward. She knows that this is what has made her successful. Always try to make sure that you are pushing forward and doing more with your business, your life, your plans or anything else that you are a part of. By constantly moving forward, you’ll give yourself the chance at improving your life.

 

As a businesswoman, Doe Deere knows that compromises are sometimes important but that doesn’t mean that she compromises on anything that she believes in or feels strongly about. Doe Deere wants people to know that they should not compromise themselves. In the beauty industry, there were many people who told her that she couldn’t wear socks with heels or dye her hair green. She didn’t believe them and, instead, did exactly what she wanted. The people who do this are able to be as successful as possible. This makes things easier for people like Doe Deere and she wants everyone to follow these same principles.

 

Follow Doe Deere on Facebook.

 

Women in Business

The Expansion of Lime Crime

Doe Deere is known as an influential individual within the world of makeup due to the fact that she not only owns a high end makeup company, but also due to the fact that she has changed the way that both men and women around the world wear makeup. Doe Deere has always been passionate about makeup and has always been a woman who has become close to her customers and has made sure that her customers as well as her fans get the exact products that they want. Doe Deere has expanded her business over the years and has even obtained a large fan base that go by the name of unicorns.

Doe Deere is known for her large presence on social media sites such as Instagram where she posts many weekly photos of her new creations with both clothes as well as makeup. Doe Deere has always loved bright colors on the body as well as on the face and believes that bright colors bring out a positive attitude on the inside as well as on the outside. With almost ten years of success, Doe Deere hopes to expand her business even more and to perhaps one day open up a brick and mortar shop that will become a part of the community.

Doe Deere is a businesswoman that often reflects on the fact that she feels as though she does not have a real job because she is having to much fun with what she does and what she makes for her customers.

In a recent interview with Galore magazine, Doe Deere talked about her inspiration towards creating a makeup brand. Doe Deere stated that she has always loved makeup and has fond memories of playing with her mother’s makeup as a little girl. Doe Deere has often reflected on how lucky she feels that she has found a career that not only makes a lot of money, but is a career that she truly loves doing everyday. With a business that is booming, Doe Deere is considered to be one of the most inspirational individuals within the makeup industry.