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Whitney Wolfe and Bumble, A Feminist Dating App

The passion in Whitney Wolfe to have a dating app where women can feel in control couldn’t be quenched by her exit from Tinder. Whitney was the co-founder of Tinder, and she campaigned for the app among college students who in return downloaded it in large numbers. Whitney designed another dating app dubbed Bumble; this new app was developed by the same designers who worked on Tinder. The operation of the two is not the same, though they have some slight similarities in the mechanism. Whitney Wolfe says that she wanted to come up with an app that gives women the opportunity to be the first to message and that is what Bumble does.

Whitney Wolfe is very categorical when explaining how the app works. She says that the app gives the ladies the chance to talk to men first and so no one can say that women are desperate. Whitney still plans to use the same tactics that she used at Southern Methodist University to get more people download her app. She says that the app download grows at an average rate of 15 percent weekly. Whitney Wolfe primary partner in Bumble is Andrey Andreev who also is her funder; the company has only one male employee among ladies.

Bumble matches have a life span of 24 hours before they expire giving women limited time to send the message. Bumble which is only two years old in the market is fourth on the list of the most popular dating apps. The partnership between Whitney Wolfe and Andrey Andreev the CEO and founder of Badoo has made her get prestigious recognition. Business Insiders ranked Whitney Wolfe as one of the influential women under 30 working in Tech industry, and the other recognitions are from Forbes and Elle. Whitney aged 27 has an in-depth experience in running and marketing dating apps; her experience at Tinder and now working with Andrey Andreev places her in a better position to manage her new business better.

See more about Whitney at http://abcnews.go.com/Business/video/techcrunch-bumble-ceo-whitney-wolfe-39040797.